Apple on Tuesday expanded its search advertising inventory on its App Store to include units for purchase on the Today tab — essentially the front page of the app — and on individual product pages.
The new ad units represent a significant expansion in Apple’s ad inventory, which can only advertise one kind of product: Apps for Apple devices like the iPhone.
The introduction of the new ad units was first announced earlier this year, and comes as Apple’s advertising business has been under additional scrutiny from rivals.
Before Tuesday, Apple’s advertising inventory had been limited to one unit on the search tab, and one on the search results page.
“And now with new Today tab and product page ad placements, you can drive discovery of your app in more moments across the App Store — when customers first arrive, search for something specific, and browse apps to download,” Apple wrote on its developer blog.
