Working in SEO is a constant learning experience – there’s always something new to discover, and when Shehata and Barry Adams founded the News and Editorial SEO Summit (NESS), they did with that principle in mind. “People who say they’ve really mastered SEO are probably lying, or massively overestimating how good they really are.”
“No matter how long you’re doing it and how experienced you think you may be, you will always have those moments where you’re totally and utterly stumped, and just have no idea what’s happening. “We always continue to learn. There’s never a dull moment in SEO. It’s a very fast-moving industry with search engines constantly evolving, user behavior constantly evolving, websites constantly evolving – so no one knows everything.”
NESS is exclusively dedicated to news publishers looking to unite and share SEO knowledge. Attendees of this online conference have the opportunity to learn from top experts in the news industry. Whether you’re a journalist or editor involved with the day-to-day publishing of news content, or an SEO professional looking to upgrade your knowledge in the field, NESS is a valuable online conference you simply can’t miss!
“I went to many event organizers and asked them to do this conference, but I was turned down… And about two years ago, I decided that I’m going to do it, and I’m going to fund it myself, and I’m just going to go with it. And if it’s a win, it’s a win – if it’s a loss, it’s a loss. But I thought there would be a good community out there that may attend this conference.”
People from massive global publishing organizations down to micro news websites focused on small regional areas dialed in from various timezones to share their experiences, leave comments, give feedback, and exchange information.

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