Roses are processed last month at Flores de Serrezuela, a large rose farm outside Bogota, Colombia. The South American nation sends 4 billion flowers a year to the United States and Valentine’s Day is especially busy.

MADRID, COLOMBIA

The majority of roses Americans give one another on Valentine’s Day, roughly 200 million in all, grow here, the savanna outside Bogota, summoned from the soil by 12 hours of natural sunlight, the 8,400-foot altitude and an abundance of cheap labor.

Thousands of acres of white-tarped greenhouses, some the size of several football fields, are crammed with seven-foot stems topped with rich red crowns. Many are pulled into warehouses by horses, chilled to sleep in refrigeration rooms, and then packed with other flowers onto planes — 1.1 million at a time — to be sold in the United States.

It’s peak season for a massive Colombian industry that shipped more than 4 billion flowers to the United States last year — or about a dozen for every U.S. resident.

The Colombian industry has bloomed thanks to a U.S. effort to disrupt cocaine trafficking, the expansion of free-trade agreements — and the relentless demand by American consumers for cheap roses.
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