You’re staring at a blank document trying to come up with something to write – boom – writer’s block, the sales team is complaining about lead quality… again. A customer found a typo in your new brochure that just went to print, and the finance department wants to have a ‘discussion’ about budgets. We’ve all been there (and if you haven’t yet… you will). In the marketing world this is what we call a bad day.
I bet you’re wondering, why is this article about gratitude starting off with a bunch of complaints… Good question. The reason is simple, because this is exactly where gratitude can make its biggest impact!
Paraphrasing Robert Emmons, professor of psychology at the University of California, Davis, in this recent article – “gratitude helps people realize that they wouldn’t be where they are without the help of others”. Many marketers are focused on lead generation. We have specific goals to hit, and that means grabbing the attention of individuals. There is so much to be grateful for in this process. You have a product that is interesting, valuable, and people want it.
You have the tools and budget to put the message out there to attract them. You have the skills and ability to create the campaigns, ideas, and messaging that works (even though a typo slips through every now and then). You have a sales team that is extroverted (a strange beast to many of us digital marketers – you know who you are), and take that lead on a journey to becoming a customer.

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