If you asked around 10 years ago what people thought when they heard the word innovation most people would come back with tech giant Apple.
Under the rule of Steve Jobs, Apple was one of the great tech innovators, a company focused on user experience.
Because of Apple we had an explosion of smartphone technology that hit the market which has completely revolutionised the way we communicate with each other on a daily basis.
But ask that same question today and you’ll hear one name and one name only: Tesla.
The automaker company is as innovative as its namesake in the realm of automation and car technology, and its CEO Elon Musk is a figurehead of future innovation.
