The price of your morning jolt of caffeine just got a little more grande.
Starbucks has raised the price of its brewed coffee 10 cents to 20 cents at most of its company-owned stores in the U.S. The price for a 12-ounce drink, for example, is now $1.95 to $2.15.
The increase, which differs by market, went into effect Tuesday.
But the prices of the majority of the chain’s beverages, like lattes, mochas, tea lattes, iced coffee, Frappuccinos, iced tea, cold brews and Nitros, remain unchanged at nearly all locations, according to the company.
In the past year, the coffee chain has raised prices 1% to 2%, which “is on par with the industry practices and is in line with food-away-from-home inflation, which is 2.2% to 2.4%,” spokeswoman Sanja Gould said in an e-mail.
“Evaluating prices periodically allows us to balance the need to run our business profitably, while continuing to provide value to our loyal customers
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